I love teaching Sport Comm and Sport Marketing, and I get to do it again in person and online. What a treat. In my quest for new information to spruce up course content, I found a very interesting article. The topic was sport management graduates' social media competencies.
I have had tweeter assignments on my courses for years. It seems that to best serve the industry professionals and to better position A-State sport management graduates in the dynamic job market, I need to add Instagram assignments. This will give students a more holistic social media experience while in the sports comm class.
The takeaways from the article were that intercollegiate athletics social media professionals 1) use Twitter for live updates, Instagram for visual impact, and Facebook is falling out of favor. 2) They value hands-on experience managing brand social media, and personal social media is not a proper substitute for this. 3) Their recommendations for preparing students include creating a strategic social media plan where they create informative and entertaining content, or putting the students in situations where social media goals are revenue related.
This was a wonderful article that inspired new assignments for my sports comm course. I look forward to implementing my newly designed assignments into the course this fall. What's your favorite sport organization to follow on social media and why? Let me know in the comments. <><
Pate, J. R., & Bosley, A. T. (2020). Understanding the skills and competencies athletic department social media staff seek in sport management graduates. Sport Management Education Journal, 14(1), 48-51. doi:10.1123/smej.2019-0032