Practitioner recommendation for sport communication professionals to respond to crises. Love this idea!
Reputational crises: Damages reputation without having organizational impact.
Operational crises: Impacts operations.
Situational crises communication theory - 4 steps:
1) Id crisis type
2) Assess reputational threat
3) Choose response: Denial, diminish, or rebuild
4) Execute response
SCCT flowchart can help remove uncertainty and expedite the selection of a response strategy. Watch the quick video for context.