Thursday, November 3, 2022

SCCT flowchart

Practitioner recommendation for sport communication professionals to respond to crises. Love this idea!

Reputational crises: Damages reputation without having organizational impact. 

Operational crises: Impacts operations. 

Situational crises communication theory - 4 steps: 

1) Id crisis type

2) Assess reputational threat

3) Choose response: Denial, diminish, or rebuild

4) Execute response

SCCT flowchart can help remove uncertainty and expedite the selection of a response strategy. Watch the quick video for context.