Thursday, September 29, 2022

Synthesis examples

Synthesis: The combination (union, blending, or mixing) of ideas to form a theory or system. 

Synthesis one scores distribution Fall 2022 - Sport Comm


Check out the syntheses examples with feedback here

Friday, September 16, 2022

Sport comm class

 Well, yesterday was a fun class. My students and I had a lively discussion that culminated in this gem. 

You all rock!

Made with Padlet


Thursday, January 27, 2022

Relationship marketing

Abeza, G., O’Reilly, N., & Braunstein-Minkove, J. R. (2020). Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication. International Journal of Sport Communication, 13(4), 595–620.

by Henry Skolnick


Class discussion video: 

Class discussion after some tech issues were resolved: 

Sport Marketing play list

 What are they calling this nowadays? I wanted to call it a mix tape, lol, but I do not think that is right. Anyways, about mid-week on week 1 I asked my students what songs are filling them with light right now. Yes, I am that sappy. Judge away. I did not get responses right away, so I told them Sofia (my 4 year old) suggested baby shark and that would be what we listened to during our class break next class. Then CJ came to the rescue with an amazing song. When class break time came about on week 2, we decided CJ's song was more appropriate for around midterm time. So we listened to Eddies suggestion. Here it is: 

On week 3 we are listening to Kellen and Ellie's suggestions below: 

I look forward to see what other suggestions my awesome Sport Marketers have to lighten up the mood during our class breaks and as we get to know each other better during the term =D

What about my online students and students from other classes? Post links to the songs that are filling you with light right now. Keep it PG please as this is an education bog ;P



Thursday, September 30, 2021

Mega-events physical activity legacy

 Article summary

We would like sport mega-events to leave lasting legacies in the communities than host them. Unfortunately, that is not always the case. The hosting city hopes to have tangible legacies, such as increased tourism; intangible ones, such as national pride; and affect the community's education, infrastructure, and activity levels. 

Theories used to study legacies of mega-events: 

  • Demonstration effect: Inspire physical activity from watching elite performers
  • Festival effect: Inspire physical activity through community enthusiasm and a convivial atmosphere. 
There is little evidence of prolonged increases in participation due to hosting mega-events. However, there is hope for cities to still impact the activity levels of their citizens when hosting sporting mega-events if the government 1) engages the community, 2) develops long-lasting strategies, and 3) coordinates efforts with stakeholders. 


Annear, M. J., Shimizu, Y., & Kidokoro, T. (2019). Sports mega-event legacies and adult physical activity: A systematic literature review and research agenda. European Journal of Sport Science, 19(5), 671–685.