Monday, March 13, 2023

So you want to be a sport manager?

Sport management professionals are responsible for overseeing sport organizations, teams, and events. Their education includes business administration, marketing, finance, and law in the sport industry. Some of their main responsibilities are: 

  1. Event planning, including logistics, scheduling, and marketing
  2. Team and athlete management, including recruiting, training, and contract negotiating
  3. Marketing strategy development and implementation to promote sport organizations and events
  4. Finance and budget management for sport organizations and events
  5. Working with legal and regulatory agencies with issues related to sports, such as contracts, liability, and intellectual property. 
Sport management is an interdisciplinary field. It combines elements of sport, business, and marketing, Professionals in this industry must have a solid understanding of the underlying elements in each field to be successful. We recommend our students initiate their practice as early as possible with volunteer activities and internships so they can practice the principles learned in the classroom and learn to troubleshoot in real life scenarios

Picture: Areal view of soccer stadium by Sergio Sauza
Blog post: (ChatGPT, personal communication, March 13, 2023)

Thursday, February 23, 2023

Blog post assignment

Let's get to writing people! In some courses we do videos, in some course we write blog posts. How fun is that! Fist let's talk about the blog post elements: The topic, the headline, the hook, and the solution. 

Notice I said the topic, not the topics. You will not be discussing multiple things, and you will not lead the reader on a treasure hunt or enchanted quest to a mystical land. Be attractive, yet concise, and keep it focused on a singular idea. 

Then there is the title. This  will show up on a search engine before your audience makes a decision to click or not to click. It should be enticing, engaging, and truthful to the content of the post. 

Let us now discuss what bloggers refer to as the hook. That is exactly what it sounds like. You are hooking readers into reading more, such as the headline hooks them into clicking, the first sentence into reading the second sentence, the third sentence into reading the forth, and on and on. Usually this is done by presenting a problem or question to which you offer a solution. For example, you have an assignment to complete (the blog post assignment, that is a question you need answered or a problem you need a solution to): hook. You are reading this post for tips on how to complete your assignment. 

That is known as the solution. In the body of the blog post, you will offer your unique take on how to solve the problem or answer the question posed on the headline. In this case I offered the headline blog post assignment. Pretty straight forward if you ask me. That is intentional, as I am not trying to attract readers from all over the internet, I am intentionally directing my students where they need to go for assignment tips. In the body I gave you the four sections I am looking for in the assignment.  

To recap, stick to a single topic (from those covered in class), have an attractive title or headline, hook the audience, and offer a solution. Good luck everyone! Remember to contact your academic assistant with questions.

Here is a beautiful example of a sports blog:

Keep in mind these are professionals writing these blogs. Can you see how they focus on a single topic, they have a title, a hook, and a solution? More so the first one (non-sports related) than the second one (sports related) as the sport's one is more of a news blog post. It still has the principles in there, they are just more difficult to pinpoint as they have more content, interviews, stats, etc (which you do not need for your blog). You do need to cite your sources if you quote anybody or the literature, keep that in mind. 

Photo: Typewriter spells something worth reading by Suzy Hazelwood
Blog post assignment blog entry © Claudia B. Ambs.  

Here is a short and sweet example of a non-sport related communication blog entry:

Thursday, November 3, 2022

SCCT flowchart

Practitioner recommendation for sport communication professionals to respond to crises. Love this idea!

Reputational crises: Damages reputation without having organizational impact. 

Operational crises: Impacts operations. 

Situational crises communication theory - 4 steps: 

1) Id crisis type

2) Assess reputational threat

3) Choose response: Denial, diminish, or rebuild

4) Execute response

SCCT flowchart can help remove uncertainty and expedite the selection of a response strategy. Watch the quick video for context.

Thursday, October 6, 2022

Feedback themes

 Hello Sport Communicators, 

The most common theme from the Stop, start, continue feedback sheet was you all liked the assignment examples and detailed feedback, but without the group stats bit. I hear you. I will continue this practice and remove the group statistics in an effort to help you thrive in the course. If this is not reflective of your learning style and you need to come talk to me feel free to stay after class and discuss the topics or assignments more in depth.  I am here to help you learn in the way that is best for you, come see me!

Thursday, September 29, 2022

Synthesis examples

Synthesis: The combination (union, blending, or mixing) of ideas to form a theory or system. 

Synthesis one scores distribution Fall 2022 - Sport Comm

Check out the syntheses examples with feedback here

Friday, September 16, 2022

Sport comm class

 Well, yesterday was a fun class. My students and I had a lively discussion that culminated in this gem. 

You all rock!

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