"It is bigger than the game. I'm just sad we still have to explain that to people." https://t.co/6PnjwLR06q— Claudia Benavides (@thebambs2011) June 14, 2020
The authors pose important questions in their discussion. First, what is the impact that organizations' goodwill has on their brand image perceptions and purchase intentions? They present the NBA and Adidas not penalizing players wearing "I can't breathe" shirts during warm ups instead of their official Adidas issued warm up gear. This is a wonderful Sport Marketing research question to address. They also present the question of society's views and behaviors towards athletes using their platform for political protests. This is a great Sport Sociology research question (Schmidt et al., 2018).
Athlete activism rocks <3— Claudia Benavides (@thebambs2011) June 20, 2020
Walking the walk https://t.co/p4dNfNa2Y2