Fill the Stadium:
What Happens When Your Star Player Can't Play?
In the real-world
In 2025, Caitlin Clark's injury caused changes in resale ticket prices for upcoming games. What does that tell us about the uncertainty of sport ticket markets?
Now imagine you are making decisions.
Pretend you are a ticket analyst. Your stadium has 5,000 seats, a minimum attendance target of 3,500, and ticket prices range from $10-$40. Which price would you recommend?
Try the pricing challenge
© Claudia Benavides-Espinoza
