Thursday, January 27, 2022

Relationship marketing

Abeza, G., O’Reilly, N., & Braunstein-Minkove, J. R. (2020). Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication. International Journal of Sport Communication, 13(4), 595–620.

by Henry Skolnick

Class discussion video: 

Class discussion after some tech issues were resolved: 


  1. I watched video part II of Relationship Marketing and i love this video of the students' feedback of ways in which they identify this topic , as we all know rapport is important in any bond formed and in order for that relationship to grow it must be valuable. Marketing and relationships help not only with developing target audiences but it help drive data to highlight their interests and dislike to increase on sales and retention to their brands and products

  2. In general, relationships in marketing is such a great waypoint to building something great. I love the way that we were able to see the in class discussion to both deepen understanding and to learn a thing or two.