Thursday, December 31, 2020

SWOT analysis


As you may have noticed by now, or you will notice soon, many of the assignments in my courses have you "out there" (or telecommuting as the viral loads are in full bloom nowadays) applying the skills you learn in class in the real world. This assignment is no exception. The SWOT analysis assignment will present a deep-dive snapshot of a local sport organization of your choice (local to you, not to A-State). The alternative to doing in at a local sport organization is if you have the intention of applying for a job soon to a sports organization that is not local to you yet. This will be a good assignment to help you "mingle" (always keep in mind social distance protocols and telecommute if you are able) at such an organization and learn more about them before you apply. Here are the steps of the assignment. 

1. Select the organization. Keep in mind this is a piece of a larger assignment to come later (the marketing plan), so pick an organization that will keep your interest and that is willing to work with you. 

2. Research the organization on paper (online, ask managers for reports and records, research their competitors, etc). 

3. Meet with stakeholders to gather more information and brainstorm strengths, weaknesses, opportunities, and threats. 

4. Organize the information in 4-5 pages and upload your paper, including thorough background information about the organization's mission, vision, goals, history, strengths, weaknesses, opportunities, and threats. Include a conclusion with your proposed strategies to maximize strengths and opportunities, overcome weaknesses, and neutralize threats. Cite all your sources. 

For quick reference, strengths are organizational characteristics that make them effective, efficient, or better than their competitors. Weaknesses are organizational inadequacies. Opportunities are favorable external conditions, and threats are potentially harmful external situations. Use the syllabus and library resources to find out more about SWOT analyses and Marketing plans. 


13 comments:

  1. Are there other class videos?

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    1. Hi, Oh yes, check out the youtube channel, it is full of short videos I use for all my classes, they are commercial free and I try to make them as "evergreen" as possible. Hopefully they will help you post graduation too

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  2. One question is this only pertaining to the marketing ? or finances as well ? This is very ambiguous also it is very difficult to to obtain this quality information in a week I am new to the Charlotte area so I am calling around like crazy for this and the finance assignment lol - Erich Seals

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    1. HI Eric, this is only for the sport marketing assignment. How is Charlotte?

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  3. Thank you for this information! It helped me put into perspective how I wanted to approach the SWOT Analysis and Marketing Plan for my chosen organization.

    Sade Gant
    ESPE6123 Spring 1

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  4. Thank you for the information - it's a good synopsis of what's expected for this assignment.

    Collin Wright
    ESPE 6123

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  5. I appreciate this post! This helped clear up confusion on the assignment. Thank you for taking the time to do this for all of us.
    -Lauren Muszynski

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  6. Thank for the information. I was very unsure of how to navigate the assignment before reading this post and watching your video!

    Thanks!
    Morgan Bulliard

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  7. I appreciate that you take the time to explain things through your blog about SWOT analysis and how it works, as well as where to find information to help.

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  8. Thank you for giving a little more information on what we will need to do for this assignment. Because I am planning to become a high school athletic director, I am just a bit perplexed about how I could fulfill this assignment using a high school athletic program. Any insight would greatly help.

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    1. Jaboria, I am wondering the same thing regarding a middle school athletic program.

      I already work at a middle school teaching P.E. I also coach there, but am hoping to do my internship for A-State at this same school.

      I can see myself using Sport Marketing in my role as an athletic director, but it might be different in a public education sphere.

      Any insight that could be provided by you, Dr. Benavides, would be helpful in how to do this assignment for this niche.

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