- Organization's profile
- Name
- Provide a history of the organization
- Describe the industry
- Describe the products and/or services the marketing plan focuses on (PRODUCT)
- Name and describe the organization key competitors
- Explain why they are so
- Market segmentation and targeting
- What problem do the products and/or services solve?
- Describe the potential customers
- What are the key segments within this market?
- Identify and describe at least three segments this company serves
- Describe how they serve them
- How will you communicate this to them? (PROMOTION)
- What segment does the marketing plan focus on, and why? How does this segment will offer growth and opportunity? (PEOPLE)
- Context
- Speak if the macro environments that affect the organization
- Economic
- Political
- Technological advancements
- Social
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Below are a couple of marketing plans by students. With their permission I made them publicYou can find more examples with feedback as well as the feedback for these videos on my youtube channel.