As you may have noticed by now, or you will notice soon, many of the assignments in my courses have you "out there" (or telecommuting as the viral loads are in full bloom nowadays) applying the skills you learn in class in the real world. This assignment is no exception. The SWOT analysis assignment will present a deep-dive snapshot of a local sport organization of your choice (local to you, not to A-State). The alternative to doing in at a local sport organization is if you have the intention of applying for a job soon to a sports organization that is not local to you yet. This will be a good assignment to help you "mingle" (always keep in mind social distance protocols and telecommute if you are able) at such an organization and learn more about them before you apply. Here are the steps of the assignment.
1. Select the organization. Keep in mind this is a piece of a larger assignment to come later (the marketing plan), so pick an organization that will keep your interest and that is willing to work with you.
2. Research the organization on paper (online, ask managers for reports and records, research their competitors, etc).
3. Meet with stakeholders to gather more information and brainstorm strengths, weaknesses, opportunities, and threats.
4. Organize the information in 4-5 pages and upload your paper, including thorough background information about the organization's mission, vision, goals, history, strengths, weaknesses, opportunities, and threats. Include a conclusion with your proposed strategies to maximize strengths and opportunities, overcome weaknesses, and neutralize threats. Cite all your sources.
For quick reference, strengths are organizational characteristics that make them effective, efficient, or better than their competitors. Weaknesses are organizational inadequacies. Opportunities are favorable external conditions, and threats are potentially harmful external situations. Use the syllabus and library resources to find out more about SWOT analyses and Marketing plans.
